Our Story

The creation of designer and artist Maureen Bradshaw, this energetic company— Lovbird, is the realization of her artistic free spirit combined with a heart-felt belief that to live on this planet, we need to live more consciously.

Lovbird is both a response to a need for beauty, vibrant colour and art in our everyday lives and a catalyst for change. From the unique quality of the hand-drawn images that adorn the garments, and the gentle and thoughtful words that accompany them, to the organic cotton and fair-wage manufacture of its tees, Lovbird strives to ensure that the elements we create are “earth and people kind”.

If wearing a Lovbird tee inspires happiness in you, and encourages you to take more interest in the care of Mother Earth and your own beautiful spirit, then we have done our job.


AN ETHICAL JOURNEY, AN AUTHENTIC SPIRIT.
Lovbird tees reflect our dedication to “eco-conscious clothing” and looking after our planet. Supportive of “local cultures” we look to the far and near. Our tees are made from 100% organic cotton and are manufactured in a verified fair wage factory in Tirupur, India that provides support and employment to local workers. Sourced by us through an ethical apparel broker, this factory custom-dyes the 100% certified organic cotton with our colour choices and then cuts and sews the shirts to our patterns. The graphic design and drawings are conceptualized here in our Toronto Beaches studio and are silk-screened at a local Toronto print shop. As the company reaches out its arms, we will continue to support local artisans and craftspeople.

All the cottons and dyes used in the t-shirts are certified according to the Global Organic Textile Standards GOTS. 

 

WHY GLOBAL?

We believe global is the new “local” and are happy to inform you that Lovbird supports smaller scale, socially responsible manufacturing facilities around the globe. A world-leader in the production of organic cotton, India is the source of our fabric with production of our garments being completed locally in a smaller factory where workers are provided with safe working conditions and fair wages. Our production associates have been to the factory and can verify that we produce a quality ethically produced, socially responsible garment that helps raise families out of wage-slave conditions and poverty. Sharing our good fortune with those in other countries who do not live in the abundance we take for granted is what Lovbird believes in!


The Art


The drawings on a Lovbird tee are all created “free hand” by Maureen in her Toronto design studio. It can be a scribbled circle drawn with a simple garden stick dipped in ink, an elephant adorned with a poetic mantra, a heart rippling with cosmic light, or a smiling Buddha. With each image comes a string of thoughtful words inspired kind philosophies and practices; they are a small and often timely reminder of what we should put out into the world. By bringing art and happy thoughts together, Lovbird Living is about “living in love”.

THE ARTIST

Maureen began her career as a graphic designer/creative director who, for a decade, co-owned a successful award-winning Toronto design firm. With her passion for design, painting, typography and nature, a hands-on silkscreening course was the impetus she needed to begin her journey combining fabric with art. When the “fabric” became beautifully soft, organic cotton tees, Lovbird became a reality. Take a look at her other passion...

Maureen Bradshaw - Fine Art

 

 

The Spirits


MAUREEN BRADSHAW

The Creator, Designer and Visionary of Lovbird, Maureen leads the design and direction of the company and fulfills her passion by designing each new garment and thoughtfully creating and selecting her favourite drawings and quotes for each new garment. She is very grateful to be working with a selection of talented individuals who all share a common purpose — spreading good vibes.


TIFFANY PRATT

The Stylist for Lovbird, Tiffany is ready to dress the set and our models at Lovbird photoshoots. And, with her forward thinking in fashion and colour, she works to improve and enhance the impact of Lovbird.

 

NANCY BRADSHAW 

The Customer Specialist, and the caring heart and supportive presence behind our sales and customer service, Nancy is a gifted professional with energy to spare.

 

A Heartfelt Thank You

Alex Neary from Wildeyed Photography 

Patrisha Robertson of Girl’s Own Copywriting

Rob Mausser Web Programming

Diana Turnbull, our model and owner of FreshWaterSup Co.

Tabitha Valerie for her pro modelling skills.

Koko from Soloteam Photography.

Adila for her ongoing expertise.

Also a sincere thank you to all my friends and family for their ongoing help and honest opinions.

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